Recently the 'sports innovator center Moving in Education' in Helmond (Netherlands) was acknowledged. The new center is an initiative of JANSSEN-FRITSEN and EMBEDDED FITNESS and is the meeting place and incubator of researchers, companies, governments and schools in primary and secondary education with the primary focus being the improvement of (learning) performances and the movement of young people. This by developing innovations for physical education, but also by developing new initiatives aimed at education by ‘active learning’. These new technological developments can find a place in both sports facilities and in the school setting itself. The center aims through research and development

1. to contribute to sports participation and / or an active lifestyle;

2. to contribute to the learning performance of young people;

3. to contribute to the knowledge about moving learning and learning to move;

4. ensure economic returns;

5. to deliver social value.